In the ever-evolving digital age, investing in content marketing through SEO-optimized blog posts has become essential for real estate businesses looking to stand out. Crafting targeted blog posts is a great way to increase visibility, boost brand awareness and create shared opportunities with other businesses in the industry. Potential customers who read your posts will gain an understanding of what sets your business apart from competitors and may even be convinced to choose your services.


What's even more exciting is that by taking advantage of blog posts, you can use well-crafted content to reach audiences who may not know about your real estate property offerings yet. Writing compelling blog posts is a surefire way to reach new audiences as well as ensure that existing visitors keep coming back.


In this article, we are going to show you how to effectively create a blog post so you can maximize the power of blogging by staying on top of the minds of your prospects. 



What is SEO & Why Is It Important? 


Search engine optimization (SEO) is a powerful tool for real estate businesses. It helps them show up higher in organic search rankings so that potential customers can find them easier. SEO involves improving your website and content to make them more visible to people using search engines like Google. This includes techniques such as optimizing website titles, descriptions, and images; creating relevant content; and researching related keywords that potential customers may use to find you.

By taking advantage of SEO opportunities, real estate businesses can attract more website visitors and increase their visibility to their target customer base. Ultimately, SEO is essential for any real estate business looking to reach success online. If you're not already seriously invested in SEO, now is the time!


Blog Posts Capture A Large Chunk of Traffic


Creating an SEO-optimized blog post doesn't have to be complicated. With the right set of guidelines, almost anyone can create high-quality content that will attract readers and rank highly on search engines. According to a survey by Orbit Media, 71% of bloggers say that SEO is their most important source of traffic. Unfortunately, only 50% of bloggers are taking the time to research keyword options for their posts - but with this essential step and a few others, you can craft an SEO blog post that stands out from the rest. In this article, we'll provide you with the essential tips and guidelines for making your contribution shine!


Pick Your Topic & Title


Keyword research is one of the most important aspects of Search Engine Optimization (SEO), as it enables webmasters to draw in relevant and high-traffic users to their websites. Without effective keyword research, websites may see a decrease in organic reach and traffic, meaning fewer views from potential customers. 


The Importance of Keyword Research


Before starting any SEO project, keyword research is an indispensable first step to success. Start by using a keyword research tool to analyze queries that users might type into Google in order to find relevant real estate information. The basics of researching the right keywords are key - think of it as a treasure hunt for the strongest words to use for your campaign!

Keyword research involves four main considerations: search volume, keyword difficulty, search intent, and tail length.


screenshot from SEMrush's keyword magic tool 


  • Search Volume - Search volume is a metric that measures the number of people searching for a given term or phrase. Not surprisingly, higher search volumes indicate more interest in that phrase and therefore have the potential for more traffic opportunities but are also more difficult to rank for. 


  • Keyword Difficulty - Keyword difficulty measures the level of competition for ranking for a certain phrase or set of phrases; the lower the difficulty score the easier it is for your content to rank. 


  • Search Intent - Search intent is about understanding why users are searching based on data from search engine results pages; it helps inform where, when, and how you target users through your content efforts.


  • Tail Length - Tail length, also known as short or long-tail keywords, can help differentiate your website from others while providing more accurate targeting because they're usually more specific than traditional searches. Short-tail keywords are much more general search queries consisting of one or two words, while long-tail keywords consist of three to five or even more words.


Because real estate is a naturally competitive industry, you have a better chance of ranking for keywords with a low keyword difficulty score of 0-30. You may not always find one with a low enough difficulty though so try to go after a keyword that is relevant, has a decent amount of search volume, and has low difficulty.


Identify Your Target Audience 


When crafting a blog post, it's crucial to first identify your target audience. Think of the person reading your blog post and how they can benefit from it. Knowing who you are writing for can be the difference between creating a highly-successful post that is shared far and wide, or a piece of copy that falls flat and does not resonate with readers.

Taking the time to define your target audience allows you to be strategic with the content you create – chunking information into easily digestible pieces and making sure that your language resonates with readers. It's helpful to start by profiling the sort of people who will find value in your blog posts.

Once you have established who your ideal reader is, and identified a list of potential keywords, you can brainstorm potential blog post headlines that will entice your readers to click through. You can use this knowledge as a guide for everything from content creation to promotion. 



Tips for Content Creation


Writing high-quality, original content for blog posts may seem like a daunting task at first, but it’s essential for creating an engaging and informative experience for readers. Quality content helps to boost engagement with your audience and also improves the visibility of your site on search engines.

To make sure your blog posts are easily readable and accessible, use plenty of headings and subheadings. Bulleted lists can also really help here; they enable you to directly communicate key points without having to rely on long sentences. Including images is another great way to make sure that your content grabs attention, so definitely don’t skip out on including visuals where possible! Make sure to also write in a creative tone that resonates with your audience – that way, they will be more likely to engage with what you have written.



Adding a New Post in WordPress


WordPress is the worlds leading Content Management System (CMS) and it's no surprise why adding blog posts is super intuitive!

To begin uploading a new blog post in WordPress navigate to the "Posts" section on the left side dashboard.

Click the "Add New" button to begin adding your new blog post.


You'll then be prompted to add your blog post's title.

This is where the research you did, in the beginning, will come in handy. Not to worry, if you haven't drafted any potential blog title ideas here's an article on 9 tips to write irresistible blog post titles by WordStream.


On-Page Optimization


On-page optimization is an incredibly important aspect of ensuring that your content is seen by your target audience. We'll show you how to incorporate internal links throughout your blog post to optimize your alt text on photos and videos, each element can play an integral part in helping make sure you're getting the most out of your writing!


Your Blog Posts Outline & Structure 

Creating valuable content with structured H1s and H2s gives readers insight into what your piece is going to be about – plus, it helps search engines find your blog too!

Keeping the structure of a blog post optimized to its fullest potential makes a world’s difference in page ranking and overall user performance. Crafting effective H1s and H2s plays a major role in creating content that is both appealing and understandable to the readers.



It is important to provide creativeness within these headers while being informative on the overall topic. The header should not only be interesting but also attempt to summarize the contents of the blog post.

Utilizing keywords can give your post an extra little boost online as well, so be sure to research terms that align with the topics you are buzzed about.



Setting Your Focus Keyphrase


Yoast allows for an accurate analysis of each page or post and helps to structure the content in a way that will be most beneficial to its potential visibility. Keyphrases serve as the foundation of your website’s optimization and ensure that you are targeting the desired words and phrases that will make an impact on your Search Engine Rankings.

By entering a focus keyphrase into Yoast, you can narrow focus on your optimization process for your individual pages and posts.

Adding your focus keyphrase will help provide an SEO analysis for your particular phrase. You can use their handy analysis results to optimize your post to it's fullest potential.




Optimizing Your Blogs Meta Title & Description in Yoast


After you've written your post's content and set its keyphrase you can begin optimizing the title tag and meta description for each post. This gives readers the necessary information in about your post in the limited space available before they click through to read more.



Before you even start, it's important to know that search engines typically truncate anything over 60 characters (for titles) and 160 characters (for descriptions), so make sure you don't go overboard with length! 

The analysis uses an easy-to-read 'traffic light' system, with green signifying best practice alignment with SEO guidelines, amber showing areas that need additional work, and red highlighting missing or incorrect elements. 

Consider succinct but creative content to ensure the most amount of impact is made within the limited space. Have a definite aim for your message - this could include creating urgency for action or simply telling visitors what to expect when they land on the page.

Most importantly, avoid keyword stuffing; instead, use words relevant to your topic organically throughout the title and description.

By following these best practices, your website will be optimized better on search engine results pages while clicking and engaging with users!



On-Page SEO Analysis with Yoast 


Yoast's SEO Analysis is the perfect tool for real estate agents looking to get ahead of their competition and optimize their on-page SEO.

This useful guide will help agents identify any issues they may have with their content, allowing them to make the necessary adjustments quickly and easily.

It will provide feedback on SEO factors like readability, images, and internal links and even explain where changes can be made in order to improve the overall quality of the page. 


Your main objective is to turn that smiley face green so you know you'll have some work to do if you have a lot of reds and oranges.

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You can turn the traffic light from an amber or red smiley to one with a green smile by taking steps such as including keywords in titles and meta descriptions, adding images with appropriate alt tags, creating short yet meaningful URLs, and more.


By taking these steps, Yoast's analysis results will turn green in no time - ensuring higher visibility on search engine results pages!


Creating Your Blog Post Summed Up


Blogging has become more popular in the digital age, and Yoast offers a great platform to get your ideas out there. Crafting an effective blog post is something that takes time and effort but it doesn't have to be complicated. With the right strategies and tools such as Yoast, you can create content quickly and effectively.

Utilizing proper formatting, a strong title, appropriate keywords, and interesting visuals at each step of the way will help ensure your blog post stands out from the crowd. It will also help optimize for search engine algorithms so your audience can find what they need without any hassle. Now get out there and write some great pieces following these best practice guidelines from Yoast! The possibilities are endless - let your creativity take flight!