As a real estate professional, you know how important it is to stay in the loop with the latest marketing strategies. Luckily, Facebook's Dynamic Ads can do that for you quickly and effectively.
Our DARE Ads leverage the power of Facebook's dynamically ad-serving system so you can make sure your ads reach the right target audiences automatically.
This ad platform makes it easy to advertise multiple listings within minutes - no more spending time going through individual campaigns for each listing.
In other words, Dynamic Ads for Real Estate (DARE) will make your life much simpler by doing the marketing in the background without requiring your constant attention.
Step 1: Set Up Your Ad
To set up your first DARE Ad you'll need to navigate to our DARE Ads program blueprint in our Quick Start Dashboard.
Setting your first ad is easy, with our powerful integration with Facebook, all you have to do is set your message and Engage will do the rest in serving up properties for you.
Editing Your Creative
The first step in creating an effective ad is to carefully craft and refine your message to resonate with your audience. You can use the power of persuasive copywriting to motivate homebuyers to click through. First, consider the tone you want to set: engaging, informative, or humorous?
Take a creative approach by adding clever taglines that stick in readers' minds and make them curious enough to click through. Keep it conversational and appealing, as this will encourage more clicks!
Once you've crafted your message, the next step in our ad creation process is to take control of who sees your ad. You can focus your targeting on a specific region by tapping Facebook's geolocation capabilities, or you can narrow it down to zip codes and cities individually.
By customizing the exact locations you want to target, you're ultimately deciding which cities, countries, and regions will be able to experience what your ad has to offer!
Now that you've figured out where you want your ad to be shown, click the black "Next" button to move on to choosing your ads schedule and budget.
Step2: Schedule & Ad Spend
The next step is to determine when you'd like it to appear and how much you want to spend. Crafting the perfect timing for your brilliant idea is essential, so start by selecting your ideal beginning and ending dates.
Once that's all sorted out, figure out how much of your budget you want this project to consume – how much are you willing to invest in order to turn your ambitions into results?
Be creative with these crucial decisions and launch yourself on the course of success!
For performance reasons, this ad type should be run for at least 7 days. It's important to remember that the more time you give it, the more Facebook's algorithm can learn and can optimize serving your ads for better results.
Since this particular ad program allows you to advertise multiple listings at one time so the upfront investment is higher than the others. To get started you will need to meet the $150 minimum ad spend budget
Payment & Naming Your Program
Now that you've selected your ad's schedule and budget you can then move on to adding your credit card information and naming your program.
Remember to pay with your credit card. After you add your information and name your program you can then click the black "Next" button to move on to the final step of your ad setup process!
Step 3: Review Your Ad
Before you hit the "checkout" button and launch your ad, we highly recommend taking a moment to review it for accuracy.
You can click 'Back' on the right-hand corner of the page if and when changes need to be made. After your ad has been submitted, Facebook requires approximately 24 hours to approve it - this is solely to ensure that all landing pages and content follow their guidelines. Rest assured, however, that many times ads are approved in much less time than 24 hours allowing your business to increase awareness of your listings.
You can check on the status of your ad by navigating to the "Programs" dropdown section and selecting its specific blueprint i.e branding, listings, and automation.
You can also click through to your program to check it's performance and analytics.
For more information on Engage, please see our Engage Frequently Asked Questions Article.