In today's world, having a strong online presence is becoming increasingly important for real estate professionals. A great way to increase visibility and showcase yourself as an expert in the field is to create compelling Google Ads that drive traffic to your website.
Through this cost-effective method, you can quickly connect with potential leads by creating an experienced and dependable brand image. From bidding strategies catered towards budget consciousness to targeted local ads specifically for your most profitable markets, utilizing Google Ads can be a pivotal step in launching your business into a success.
Our Google Search Flex Ads provide a time-saving and financially beneficial opportunity for real estate businesses to generate highly targeted traffic.
As it works on Google's dynamic algorithm, your ad is tailored to capture the attention of your exact audience as they search online. This means less money spent foolishly on unsuccessful campaigns and more time to focus on what matters: cultivating relationships with prospective buyers and sellers.
Through this powerful platform, you can easily build effective ads through an automated process that utilizes Google's dynamically generated headlines and relevant descriptions to attract customers.
In this guide, we will guide you on how to drive traffic to your website using our Google Search Flex Ad through our Engage Digital Ads platform, let's begin!
STEP 1: Editing Your Creative
Start by navigating to our quickstart dashboard or by going straight to our Google Search Flex program.
Before designing your ad campaign, don't forget to do your homework and first uncover what keywords would be most advantageous for your business!
With the right keywords, you can make sure that potential clients find your online presence right when they are looking for it. Keyword research helps you hone in on the exact words people are using when they're searching so that when they do find you, they'll discover exactly what they are looking for.
As a result, accurate and detailed keyword research not only helps boost visibility, but it also ensures customers get the most relevant information from their search results – that is something worth investing time in!
No worries if you haven't done your keyword research though as our platform has a long keyword list specifically for real estate integrated on the backend so all you have to do is put your city in our "Keyword Targeting" field.
Start by typing in your city and our backend list will dynamically generate Titles and Descriptions tailored to your markets' best keywords for real estate.
Our "Location Targeting" is there in case you'd like to target 5 more additional cities.
Landing Page URL
Once you have chosen your ideal keyword and cities to target, it's time to select a landing page to send your traffic to.
You can send searchers to a particular listing if you have one, or you can also select the "Custom" landing page option and send them a landing page of your choice.
After you select your landing page, you can then move on to editing your ad's headlines and description.
This is where you can make a great impression by highlighting the information you want to people to see firsthand.
Headlines & Description
When you create Google Ads, your headlines and descriptions are essential components of the ad. These elements determine how potential customers view your offering, so it's important to craft them with care.
Our Search Flex ad dynamically generates headlines and descriptions so you can save more time. You can preview those dynamically generated items in the ad preview section.
You have the option to add 2 more custom headlines and 1 additional description. You can use these additional items to add your business's personality or other relevant information.
An excellent headline should be able to grab the reader's attention and make them want to learn more about what you offer. Descriptions should be concise and tailored to the needs of the customer – providing context and an incentive for clicking on your ad.
To ensure a successful Google Ad, use relevant keywords in both headlines and descriptions while also avoiding cliches and overused wording that can quickly bore readers. Get creative with your approach and strive to make each ad more meaningful than the last.
As a business owner, you know how incredibly important it is to be searchable online - and you know how valuable the right keywords can be in getting the attention of your target audience. Incorporating positive keywords into your Google Ads strategy is key to making sure you appear at the top of search engine rankings.
By utilizing phrases that represent what your business does best, your potential customers will gain insight into why they should choose you over competitors.
As for best practices? Think about what people would type into their searches if they were looking for your offering and use those phrases as positive keywords for your ad campaigns - that way, you'll get discovered each and every time.
you can use this to add keywords or search phrases that you don't want your ad to show up for. Using negative keywords in your Google Ads campaigns can boost your ads performance. Not only do they help to cut off irrelevant click-throughs, allowing you to concentrate your resources on the people you really want to find, but they also boost your conversion rate - imagine only getting hits from the people you wanted! Plus, it means you don't have to waste the budget bidding on clicks from unlikely leads... more money for interesting ads and reaching potential customers.
To give your Google Ads that extra "oomph," callout extensions, call extensions, and site link extensions are a great way of giving your more real estate on the search engine results page.
Callout extensions allow you to add succinct, snappy phrases to accentuate important elements of your product or service.
Call extensions are only usable on mobile and allow prospective customers to just one click away and contact your business directly with a phone number.
Sitelink extensions provide direct links to additional information about your product/service.
To get the most out of your ad's potential from these features, make sure you add relevant, interesting information in the ad copy and use phrases that not only highlight each unique point in separate callouts but actualize the phrase “less is more”.
After you've filled out your ads extensions you can now move on to our second step by clicking the "Next" button in the bottom right-hand corner.
Step 2: Scheduling Your Ad & Spend
Now that you're ready to get started with setting up your Google Ads, let's go through setting up your schedule and desired budget.
Let's first talk about the schedule - how often do you want this program to run? Do you want it on a recurring basis or would you prefer a one-time payment system? If you choose a recurring subscription, then the campaign will automatically reset 1 month after its start date and will need to be canceled manually. A one-time payment will have you select a start and end date so you don't get charged again.
Next, let's take a look at your spend - what is your desired budget for your ad? You'll receive an error message saying you're not meeting the minimum spend of $49 for this program and we'd really encourage you to increase it – don't worry though, your spend will result in successful campaigns! So be creative and make sure it’s just enough to reach your desired outcomes!
The second to last step for our Google Ads process completes the circle of setting up a successful program. Submitting your credit card information and naming your program ties it all together like a perfect bow.
This step helps organizational purposes by not only tapping you into an amazing ad platform but also allowing you to organize your programs easily, so you never have to worry about tracking them down.
You're not done yet though, go ahead and the "Next" button on the right corner to move on to the final step which is to check out.
Step 3: Review Your Ad & Checkout
Before you take the plunge and launch your ad live, it's important to review what you've created one last time. This final step should be taken seriously – even a simple typo can make a difference! More than just meticulously checking for any missteps, it's also essential that you ensure the values of your brand are present in the ad. So don't just give it a quick glance – take some time to really look at what you've done and make sure that it's as high quality as possible before launching.
With this last step making sure everything is buttoned up, you can now start benefiting from Google Ads' success!
Now that you've checked out, you'll have to wait at least a day for Google to approve your ad. You can check on the status of your ad by navigating to the "Programs" dropdown section and selecting its specific blueprint i.e branding, listings, and automation.
For more information on Engage, please see our Engage Frequently Asked Questions Article.