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For real estate professionals who want to take their lead-generating efforts up a notch, why not consider the power of Facebook? Using our Engage Digital Ads that seamlessly integrate with your CRM, you could suddenly see an increase in leads like never before. 

With this unprecedented level of connection power between your CRM and Facebook, real estate professionals need no longer feel limited by traditional methods of lead generation.

In this guide, we will be showing you how to promote your business on Facebook by using our Agent promotion - Generate Leads program. This program allows you to generate leads that funnel straight to your CRM. It's time for you to start unleashing the power of social media!

Getting Started 

Navigate to the Quick Start dashboard to get started.

Find the Agent Promotion - Generate Leads blueprint and click the "Get Started" button. 

Step 1: Setting Up Your Program 

The first step in setting up your program is to choose your Facebook page. 

You are able to connect multiple pages, so if you have more than one connected you can use the dropdown menu to select your preferred page.

Targeting

Next, you'll move on to your selecting your targeting location. You can select up to 5 locations to target with a radius of up to 50 miles.

You can do this by choosing to target specific cities or by postal code regions.

Editing Your Creative

It's finally time to create your ad and grab the attention of homebuyers or sellers with a differentiating message.

Whether you go for snappy and witty, elegant and convincing, or dare to think outside the box to get their interest, now is your chance to draw in potential customers through a creative approach.

Showing that you are unique compared to other real estate agents and have something special to offer will differentiate you from the competition and make sure your target audience is ready to talk.

Headline - Your headline is the boldest of the text and is displayed right under the image. Your headline's purpose is to grab the attention of your target audience and encourage them to engage with the ad. A good headline should be able to quickly communicate the key benefit or message of the ad to the viewer, and make it clear why they should be interested.

To create compelling headlines, you can follow these tips:

• Make the headlines personal by using second-person pronouns to make them more relevant to each individual reader.
  
  
• Emphasize power words, such as "free," "new," and "exclusive," which have a strong emotional impact and can tap into people's desires.
  
  
• Use urgency to your advantage by using words that imply urgency, such as "limited time offer" or "spots filling soon".
  
  
• Grab attention with numbers, whether it's statistics, social proof, or quantifying a benefit.
  
  
• Put your biggest selling points front and center, highlighting what you do differently or better than competitors.
  
  
• Play on audience pain points by mentioning a major struggle and offering a solution that works.

Body - The body text field in Facebook ads offers the perfect opportunity for creativity! Get creative and make sure your message stands out from the rest. Crafting a detailed but concise description of your services can help generate more interest from potential leads. Let your imagination run wild and make sure you keep an eye on the character count - some hyper-targeted copywriting may work wonders!

Description - This text field can contain up to 250 characters in length as an additional way to connect with viewers and help build trust with your brand. 

Image - When it comes to promoting your business on Facebook, investing in high-quality images is essential. Good photos can add significant value to your ad, drawing attention and inspiring potential buyers. You can use a free tool like Adobe Express or Canva for your graphic design needs. 

Creating an ad is no easy feat but when done right, it can be an absolute game changer. To get the best results, you need to dedicate time and thought into your work - what message do you want to convey? Who should it be aimed at?

By understanding these two key factors, and successfully translating them into visuals and words that are compelling for your audience, you have the power to reach a targeted audience who will be receptive to your ad.


Next, we'll move on to setting up your ads schedules and desired spend, so you come one step closer to generating leads. 

Step 2: Determine Your Schedule & Ad Spend 

The second step in your setup process is to determine your ad's intended schedule and ad spend.

Start by selecting your start date then move on to selecting its end date.

Next, you'll move on to choosing your desired budget for running your ad.

You can get started for as little as $49 but if you go below that, you'll get an error message advising you to increase your spending. Since your ad will get placed on a variety of networks like Instagram and Facebook Messenger, our platform has this minimum requirement spend to ensure your ad gets evenly placed to maximize your budget's reach.

You'll then move on to filling out your credit card information as this will be used to pay for any campaigns you create.

After you add your credit card, you'll then move on to naming your program to keep track of it.

Once you name your program, you can move onto click the black, "Next" button in the right-hand corner.

Things Worth Noting: 

Based on years of collected data, we have found that campaigns get their best results with a minimum daily spend of $5-10 per day.

Launching a new Facebook ads campaign is an exciting step for any business, but you shouldn't expect that initial success to be sustaining results immediately. When creating your ad, please refrain from making any changes in its learning phase, this is sometime around the first 1-3 days of launching your ad.

Whenever changes or new shots at optimization are made, the Facebook delivery system goes into a learning phase - essentially, it's figuring out which people and places respond best. During this time, performance is unreliable because the delivery system has yet to master the ad set. Cost per result may also be higher during this period, but fret not!

We recommend you allow a minimum campaign schedule of 2+ weeks for optimal results to let your ad gather it's necessary data for the first couple of days as it enters it's learning phase. 

Making any changes too quickly will only set you back in your optimization efforts - wait for the learning phase to complete before beginning any edits, then assess performance before making any changes.

Making necessary adjustments is crucial for successful campaigns but be sure to avoid those unnecessary edits if you can or else they may cause your ad sets to start the learning phase all over again!

The learning phase is important for optimizing your ad sets in the long run, so while results may be initially weak, over time they should improve with each iteration. When you get the urge to optimize, remember that thoughtfully planned and meaningful edits are what's going to truly create success.

Step 3: Review Your Ad & Checkout 

You're at the finish line! Congratulations on making it through the ad creation process.

The last thing to do is take a minute and make sure your masterpiece checks off anything else you think of before launching live. Don't let perfection be the enemy of good though - click 'Checkout" in the bottom right-hand corner as soon as you're satisfied with your ad and have given any final editing touches.

Facebook requires one final approval process so that your landing page or content complies with their protocols, but rest assured - this usually doesn't take longer than 24 hours, so you can start driving leads in no time at all!

You can check on the status of your ad by navigating to the "Programs" dropdown section and selecting its specific blueprint i.e branding, listings, and automation. 

You can also click through to your program to see it's performance analytics. 

For more information on Engage, please see our Engage Frequently Asked Questions Article.