Here at TRIBUS, we want to ensure that you can communicate with your contacts and leads easily, securely, and confidently. In today's digital landscape, effective communication is crucial for building relationships and driving success in your business. One way we facilitate this is by authenticating your email or domain, which allows you to securely send messages through our robust email systems. This authentication process not only enhances security but also improves deliverability, ensuring that your emails reach your intended recipients without being marked as spam.
There are various ways for an agent to acquire an email address that meets their needs, primarily through two options: Brokerage Provided Email and Custom Domain Email. Each option comes with its own set of benefits and considerations, allowing you to choose the one that best aligns with your branding and operational requirements. Learn more about each type below to make an informed decision. If you have any questions concerning your email accounts or need assistance, please do not hesitate to contact us. Your seamless communication experience is our top priority.
Brokerage Provided Email
A brokerage provided email is an email address that is supplied to you by your brokerage firm, ensuring that you have a professional means of communication readily available. These email accounts are beneficial as they have already undergone an authentication process at the domain level, which is crucial for ensuring the security and reliability of your communications. By utilizing a brokerage provided email, you gain immediate access to our advanced email marketing tools, including myTRIBUS Blast Marketing and Flex Mail services. This means that, right from the moment you receive your email account, it is pre-approved for sending emails through these platforms without requiring any further configuration or setup on your part.
Additionally, this type of email account automatically adheres to best practices for email deliverability, which helps to ensure that your messages reach their intended recipients without being filtered into spam folders. With a brokerage provided email, you can start engaging with your leads and contacts promptly, allowing you to focus on building relationships and driving business success. Overall, this option is designed for those who prefer a hassle-free solution that combines security and ease of use, enabling you to utilize the Blast Marketing and Flex Mail systems immediately and effectively.
Pros:
- Ability to send emails immediately: With a brokerage provided email, you can start communicating with your leads and contacts right away. There is no waiting period or additional setup required, allowing you to jump straight into your marketing and outreach efforts. This immediate access ensures that you can capitalize on opportunities as they arise, fostering timely engagement with potential clients.
- Recognizable name (Leads/Contacts will recognize your brokerage): Using a brokerage provided email means that your communications will come from an address associated with a well-known and trusted brokerage. This familiarity can enhance your credibility, prompting recipients to open and read your emails, rather than dismissing them as unfamiliar or untrustworthy. When your leads recognize your brokerage name, it helps to establish a sense of professionalism and reliability, which is crucial for building lasting relationships.
- Provided to you by your brokerage: This option takes the hassle out of email setup and management. Since the brokerage provides the email account, you can rest assured that it meets the necessary security standards and best practices for email deliverability. You are able to focus on your core business activities, knowing that your communication tools are handled by professionals who understand the industry. This support not only simplifies your workflow but also empowers you to leverage advanced email marketing features without the burden of technical configurations.
Cons:
- Non-personalized domain: One of the main drawbacks of using a brokerage provided email is that it typically utilizes a generic domain associated with the brokerage rather than a personalized domain that you own. This can limit your ability to fully brand your communications. While the brokerage name may carry some weight and recognition, it doesn't allow for the unique branding that comes with a custom domain. As a result, your email address may lack the distinctiveness that helps establish a stronger connection with your clients. In today's competitive market, having a personalized domain can enhance your credibility and professionalism, making it easier for clients to remember and trust your brand. Moreover, if you wish to transition to a different brokerage or change your email provider in the future, you may face challenges in maintaining continuity with your brand identity, as your contacts would have become accustomed to the brokerage's domain rather than your own.
Custom Domain Email
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Custom domain email addresses utilize a custom domain that you would typically use for your website, providing an opportunity for personalized branding in your communications. This type of email not only allows you to create a professional image but also gives you significantly more control over various aspects of your email management. By using your own domain, you can establish a unique identity that aligns with your business branding, making it easier for clients to recognize and remember your email address.
Most custom domain email addresses are powered by well-known services such as Google Workspace, Microsoft Office 365, or other reputable hosting providers. These platforms offer a range of features, including enhanced security, ample storage, collaboration tools, and integrated calendar functions, which can greatly improve your productivity and efficiency. However, it is important to note that these services typically require an ongoing investment, as they charge monthly or yearly fees to maintain the necessary storage components and domain hosting infrastructure.
Pros:
- Highly Brandable: Custom domain email addresses allow you to create an email identity that reflects your brand, making your communications feel more personal and trustworthy. This distinctiveness can help you build stronger relationships with your clients.
- Full Control: With a custom domain, you have full control over your email settings, including the ability to create personalized email addresses for different departments or team members, set up forwarding options, and manage security protocols to safeguard your communications.
- Recognizable Name: When you use a custom domain, your email address will bear your brand name, which can enhance recognition and credibility among your contacts. This familiarity can lead to higher open rates for your emails, as recipients are more likely to engage with communications from a trusted name.
Cons:
- Annual Fees to Maintain: One of the key considerations when opting for a custom domain email is the associated costs. Maintaining a custom domain typically requires annual fees for domain registration, email hosting, and any additional features you may choose to utilize. This ongoing expense can be a factor to weigh against the benefits of enhanced branding and control.